Apple is increasing the price of its iPhone 15, according to Wedbush analyst Dan Ives. The analyst didn’t specify the numbers, but other reports claim it could hit up to $200. Others, however, say that the increase could be lower than the said number.
The expert has a good reputation for divulging iPhone prices, including the iPhone 14 price hike, which Apple eventually did globally, except for the US market. Apple is doing it again on iPhone 15, with experts and leakers saying that iPhone 15 Pro and Pro Max models might encounter up to $200 price increases. Even more, the price increase will reportedly now include everyone, including US customers.
There are already rumors revolving around the features and specs of the iPhone 15, including better processors and cameras. Saying these changes are worth the increase of the future iPhone models is impossible to be determined right now. Yet, as Forbes pointed out, Ives believes Apple has a huge potential for iPhone buyers as the analyst’s research shows “approximately 250 million iPhones have not been upgraded in over four years.”
Meanwhile, Forbes shared another leak from a different source, saying the brand is still “undecided.” The report added that the leaker claimed that “a $100 rise is more likely.” This could translate to $799 for iPhone 15, $899 for iPhone 15 Plus, $1,099 for iPhone 15 Pro, and $1,199 for iPhone 15 Pro Max.