Creating videos is a complex process that requires significant effort, time, money, and the use of modern programs like the TikTok video editor. However, a well-crafted video often justifies the resources invested in its production. Over the last two years, video advertising has become the fastest-growing segment of digital marketing. Knowledge and proper use of the video ad maker VJump are crucial not only for targetologists and marketers but also for those promoting their own business.
What Effective Content Should Be Like
45% of video advertising is evaluated within the first 3 seconds of the video. The video should be short, and the best TikTok editing app is recommended for creation. For promotion, videos no longer than 15 seconds are most effective – this is enough to capture the user’s interest and tell a story. Talk about your brand; its presence is necessary from the first seconds of the video.
Convey a unified advertising message throughout the entire video. Have a clear visual message that prompts the user to take specific action after watching: buy a product, visit a website, or fill out a contact form.
Use the correct video orientation for each format. Platforms recommend favoring vertical formats, especially for stories, as they occupy the entire screen.
There are several types of videos:
- Presentation. Videos that showcase a product, service, company, etc. Their main goal is to demonstrate key benefits.
- Image. These videos don’t sell or present; they only create the right image. The main task is to evoke specific emotions related to the product, person, or company.
- Educational. The goal is to convey new information to the viewer or explain certain rules. They should be as simple and understandable as possible.
- Viral. Designed to attract attention and make viewers want to share them. The goal is to draw attention to information unrelated to the video itself.
- Social. Created to highlight a particular social phenomenon and attract the attention of a large number of people. They are intended to evoke strong emotions, often negative ones.
- Video Art. Does not pursue a specific goal. It is pure art, so there are no rules or restrictions.
Video advertising in social media is an excellent channel for promoting any business. Positive results can be achieved by engaging the TikTok video editor and a comprehensive approach, including understanding tasks and the advantages of the product or service.
