How to stop emails going to spam?

Do your crucial emails go through spam often? Yes, it happens most of the time. The reason behind this is the algorithm used by email service providers for categorizing our incoming mails.

Most of the email service providers move our incoming emails to spam. They categorize them as either promotional emails or marketing emails. Although the behavior is ideal for the promotional emails we get from anonymous senders; it causes a problem for genuine emails.

If your important emails move to spam, you can miss out on crucial information before time. Thus, it is necessary to have a way to stop emails from going to spam. We will see methods and learn how to stop emails going to spam.

The reverse case may also happen. You might send an email to your prospective client or customer, and it lands in their spam box. There are ways to stop your emails from going into spam.

How to stop emails going to spam in your Inbox

A] Mark the sender as a contact

One of the ways to stop emails from going to spam in your email box is to mark the sender’s email as a contact in your contact. You can add email addresses to your contact list in an email without any hassles in your email service provider account.

Adding an email address as a contact will help you prevent emails from a person from landing in spam. Thus, whenever the person sends you an email, it will land in your email inbox rather than spam.

1. For Gmail

Here are the steps to add an email address as a contact in Gmail:

1. Open Gmail.com
2. Login to your Gmail account
3. Open the email from the person you want to add to your contacts
4. Hover over the profile icon to see the contact card
5. Click on the “Add to Contacts” option, and the person’s email address will be added to the contacts

Now, whenever the person sends an email to you, it won’t move to the spam box.

2. For Outlook

Here are the steps to add an email address as a contact in Outlook.com

1. Open outlook.com
2. Login to your outlook account
3. Locate and open the email of the person you want to add to your contacts
4. Hover over the name of the sender. A pane will appear after hovering
5. Click on the menu option and click on add to contact’s option

Next time, the emails from the sender will not move to spam. Outlook.com is the website version of the Microsoft outlook account. You can follow the steps to add an email address to contacts in the website version of Microsoft Outlook.

B] Use Mark Not as Spam Option

Email service providers have the option to mark emails as Not spam. The feature allows you to remove the spam tag from the sender’s email address. You can mark the person as not spam, and then the emails from the sender will not go to the spam folder.

1. For Gmail

Here are the steps to mark not as spam in Gmail:

1. Open Gmail account
2. Login in to your account
3. Open the spam folder
4. Locate the email you want to move to your Inbox
5. Click on the option “Mark Not As Spam”
6. Once you choose the previous option, you will see a notification that the future emails will move to your Inbox.

2. For Outlook

Here are the steps to mark not as spam in Outlook:

1. Install Outlook on your desktop
2. Open the app and login into your outlook account
3. Open the spam folder
4. Locate the email in the spam folder
5. Tap on the menu in the delete message tab on the ribbon
6. Click on the “Never block sender” option

Choosing the “Never block sender option” will move all the future emails from the sender to the Inbox.

Conclusion –

Email marketing is one of the majorly used marketing strategies these days. These emails move to the spam folder by default.

Many times, some important emails often move to the spam folder. Email service providers move anonymous emails to spam folders. You can control which emails move to spam and the primary Inbox.

You can set the sender as not spam or add them to your contacts to prevent emails from moving to the spam folder. Follow the steps for Gmail or Microsoft Outlook accounts to know how to stop emails going to spam.